Badya has partnered with IBM to take a leap forward and further the notion of cognition in a multitude of lifestyle solutions. Badya will be the first truly cognitive city in Africa, the Middle East and Europe.
Badya has been created with the premise of enriching culture and exposing us to a more art-of-lifestyle mode of living. One where dreamers may dream, achievers may achieve and realizers may realize.
The city's location capitalizes on the new road, monorail and high-speed train networks that connect it new points of interest and bridges Cairo's west and east sides. Badya promotes a healthy lifestyle, applying the 5-10-15 urban walkability rule with highly accessible and rich pedestrian zones.